Online: Cultural differences (2)

Understanding different perspectives at work

In broad terms, cultures can be classified as either individualistic or collectivist. If you are from an individualistic culture, you may tend to prioritize task completion over relationship-building. On the other hand, if you come from a collectivist culture, you are more likely to prioritize building and maintaining relationships over accomplishing tasks.

Theme: Social skills
Interact better with your international contacts
Reading time: 30 minutes, exclusive of practice and assignments
Study time: 12 hours (estimated)
Total duration: 1-2 weeks

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What and how?

Relationship oriented vs. individual oriented.

Do you always focus on content while your colleague wants to know every last detail of your personal life? Or does your conversation partner recoil when you ask about his or her plans for the weekend? Cultural differences may be at the heart of this mismatch. Understanding if a culture focuses more on relationships (collectivist) or content (individualistic) can give you valuable information on important matters, like how to deal with a new customer. Did you know that two-thirds of the world's cultures focus more on relationships than on content? In this learning journey, you'll learn what that means for dealing with these diverse cultures.

In this learning journey, you'll focus on how to successfully collaborate with people from other cultures. After completing this course, you'll no longer be startled when that customer in Japan has more interest in your weekend plans than in the planning of the project you're about to collaborate on. The most important lesson? Stay true to who you are! And do not judge too quickly or condemn another culture. Want to deepen a relationship? It may help to know about a person's cultural background. Then the collaboration will ultimately prove fruitful. So follow this learning journey to become more culturally aware.

You'll learn:

The differences between individualistic and collectivist cultures
The influence of cultural differences on collaboration
How to get the best out of an intercultural collaboration

A sneak preview

Check out the sneak preview below. Explore a few chapters and you'll see that our journeys are engaging and activating: online learning can definitely be fun and exciting!

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Meet the master

Our online courses are written by our "masters." Each one of them is an expert in their field, and they all have many years of experience. Among them you'll find trainers, psychologists, coaches, authors, etc.

The master behind this learning journey is Jim Morris. A charming Englishman who's been living in the Netherlands for the past 20 years. Jim has a wealth of international experience and is the master of our learning journeys on cultural awareness.

Jim Morris

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